Sheera Goren - Charismatic and Determined

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What are your “and” words and why? Charismatic = this is my more feminine side. The softer, lighter, humorous personality that I try to maintain as often as possible. I do believe in life people respond more positively to those they like (whether in business, personal or beyond).  Charisma, for me, is being strong in character while still being approachable.  It's the balance of likability and respect.

Determined = my more masculine-tinted word. I identify with this fierce level of commitment and a relentless pursuit of success, but not void from perspective or overall humanity.  It's the mindset that no one can tell me it can't be done just because it hasn't been done or because they were unable to do so.  Status quos are made to be broken! 

What you are known for saying?. What does this quote mean to you, (or if it’s from someone else, why does it inspire you)? "The way you do one thing is the way you do all things." One of my favorite fitness teachers said this to a class she was teaching and it hit me to my core.  I truly believe you can't shut off being a good person in one facet of your life and then turn it on when you're in front of people that matter.  You have to be a decent human to be a decent entrepreneur or business person or boss or friend or ___.  If you choose to cut corners for a seemingly small problem, you will surely do so when the spotlight is on you.  It's not always easy, but when you live a consistent life, your character shines through and you lead with integrity. Or what I call, integriSHEE!

What other Ladybadasses inspire you and why? My grandmother aka Nana -- she was the first woman chair of many committees and organizations at a time when females were not involving themselves as much as they are now.  The amount of people she knows, places she has gone, awards she has been given, and charities she has supported is truly inspirational. I hope to make half the impact she has (and continues to at age 95!) 

 When did you first realize that you had some Ladybadassery in you? I think the athlete in me always felt like a Ladybadass to some extent, but when I started my own non-profit, Dinating, in 2014 and I was really able to own and grow a company, I truly felt the wind beneath my ladybadass sails.  It was an exhilarating and addictive feeling to have a vision, implement your vision and have people enjoy what you're offering.  After that experience, I knew owning my own company was my future. I still have a lot to learn but enjoying the process! 

What keeps you motivated on days when you aren't quite feeling like a Ladybadass? It's all about perspective. Of course we have off days, however, a true Ladybadass controls her life and, most importantly, her time.  I think when it feels hard or obstacles seem insurmountable, remembering that I can spend my time doing something for me is helpful.  Sometimes a reboot or an activity that is purely physical or purely mental helps combat the naysaying in your head and allows you to make space for some clarity. 

 What is your advice to other women who are trying to tap into their Ladybadassery? I would say it's important to remember you're never given more than you can handle. Just because you haven't done something before doesn't mean you can't do it.  Simply because you didn't major in a subject or have never had a job in an industry doesn't mean you can't tackle it.  Don't let your personal expectations become your greatest limitations. 

Sheera is the CEO of Zygo, a health and fitness company specializing in the first wireless waterproof technology for underwater workouts. Find out more about Zygo here