Marti Awad - Caring and Tough

Marti Awad.jpg

What are your “and” words and why? Caring and Tough. Being grateful and giving back are two of my most important personal values. I do my best to reflect those values in the care I show for others.  At the same time, I pride myself on being tough.  In my opinion, the biggest hallmark of success is resiliency – hard work, not giving up, standing up for yourself.  I do believe, however, that most women are as tough or tougher than men, so treating the trait as a masculine descriptive makes me a bit uncomfortable.

What you are known for saying / a quote from you. What does this quote mean to you, (or if it’s from someone else, why does it inspire you)? I never just tell a little girl she is pretty – I always say something like, “You are lovely but you know what, I can tell you are really smart too and that’s even more important.”

Which other Ladybadasses inspire you and why? My mom, my best friend Jen Childe, Ruth Bader Ginsberg, Angela Merkel, Christine Lagarde to name a few. They are all resilient, brilliant, passionate and caring individuals. 

When did you first realize that you had some Ladybadassery in you? I have known this about myself since childhood. I have two very successful, younger sisters, and our parents constantly instilled in us that we were strong and could do anything we wanted to do. They expected badassery! My firm, Cardan Capital Partners, is one of the largest investment advisory firms in Colorado with clients across the United States and internationally.  We take pride in helping our clients create a secure future and leave a legacy.  My parents should largely get credit for my part of our achievement!  

What keeps you motivated on days when you aren't quite feeling like a Ladybadass? I have a great support network of family and friends who help.  Also, I try to put things in perspective – life is short, be grateful, move on.

What is your advice to other women who are trying to tap into their Ladybadassery? Even the seemingly most confident accomplished people have their own insecurities – no one has it all figured out. So, don’t let other people intimidate you. Always do the right thing and stand up for what you believe. Don’t be afraid to ask questions. Be positive and grateful.

Marti holds a CFA, CFP®, JD and an LLM in Taxation and is a Founding Partner at Cardan Capital Partners