Emily Peters - Bold and Caring

What are your “and” words and why? Bold and Caring. Bold for the name of my company (Uncommon Bold) and my work bringing boldness and brightness into healthcare. I love bold because it's not overly gendered or tied to negative connotations in the way that other similar words (disruptive, powerful, aggressive, pushy) can be. It's a vivid term. And Caring for my personality and for working in healthcare. I care tremendously about people, I want us all to live healthier, happier lives. I care SO much about the success of my clients, my team, my family. I think it's an attribute I share with doctors and nurses and others who choose to work in healthcare. It all comes down to helping. 

What you are known for saying / a quote from you. What does this quote mean to you, (or if it’s from someone else, why does it inspire you)? "Why not try" is a big theme for me. It's related to the story Meredith shared about me telling her to "just quit." I'm always pushing people around me to break out from feeling frustrated, or burnt out, or feeling that they don't have control — that lack of agency is especially rampant in healthcare. I'm the best bad influence. I convince about a dozen or so women a year to quit their jobs and try something new. Write a book, start a company, try something you've always wanted. Life is so short. And there are so many problems in the world that need the attention of bold, diverse leaders. If you're waiting for someone to ask you or invite you to try...consider me that person. 

Which other Ladybadasses inspire you and why? My friend Jordan Ferney is a huge inspiration. She was so transparent about the struggles and hard work that went into opening Color Factory. Posting instagram stories where she was crying or putting in super late nights helped inspire me to keep going through the hard work of launching my publishing company and first book. There are so, so many other women who inspire me daily! I could write out 1000 names here easily. 

When did you first realize that you had some Ladybadassery in you? I've always been a hard worker and someone who "underthinks" getting into new adventures. I was a competitive automotive student in high school. I signed up to be the sports editor of my college newspaper knowing nothing about sports. I jumped into working in startups and grew some amazing companies. I don't think I fully realized my value and my power until starting my own company five years ago, though. 

What keeps you motivated on days when you aren't quite feeling like a Ladybadass? People say you shouldn't compare yourself to others, but I honestly feel like a little healthy comparison can help me stay motivated. Every powerful, influential CEO I've worked with has a healthy dose of "imposter syndrome." We all feel FOMO, we all make mistakes, we all attach the wrong files to emails sometimes. None of us is so perfect. As long as you're comparing yourself to real people. We're all doing the best we can. 

What is your advice to other women who are trying to tap into their Ladybadassery? Everyone should try starting their own company at least once if they can. You learn SO much every day as a business owner. It's an MBA on steroids. It doesn't matter if your business succeeds or fails or if you just plain don't like being on your own and want to go back to a job. You'll still be a stronger, smarter person with a better sense of your self-worth at the end of it. 

Emily is the founder and brand strategist of Uncommon Bold, providing communications, marketing, events, publishing, and design focused on medicine and digital health.