Alex Adams - Engaging and Ambitious

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Alex Adams is a journalist, professional dinner party host, and business owner – an exemplar of the modern young female entrepreneur, Alex mixed her creativity and business skills and created her own career. After short stints working in public relations, sales and marketing she started her first business at the age of 25.

Alex, AKA Ms. Darlinghurst, started Eat Drink Play in 2009 which is a lifestyle website dedicated to the very best things to do in Sydney. In 2016 she expanded the publication to Melbourne.

The key to her success in building strong brands is her ability to think laterally. Looking for new ways to connect fellow foodies offline, in 2010 she started Secret Foodies, a surprise dining experience. The concept was simple: buy a ticket to a themed dinner party and find out where you’re going just 2 hours before. She’s since hosted hundreds of events across Sydney, Melbourne, and Brisbane, and works with some of the best chefs in Australia. You can learn more about Alex in this episode of The Unstoppables where she talks about how she turned throwing dinner parties into an actual career.

Alex also studied TV presenting at NIDA (National Institute of Dramatic Art) and can be found in front of the camera regularly hosting short, engaging video content in the food and lifestyle space for Eat Drink Play and various online publications.

A country girl originally, Alex is passionate about connecting people through food and unique experiences. When she’s not hosting events or writing stories you’ll find out hiking, traveling and exploring in the great outdoors.